Navigating International Expansion for New Tea Beverages

Kelu Liu, CEO and Founder of HungryPanda, sheds light on the evolving landscape of China’s tea beverage brands venturing into global markets.

“We have established connections with all the renowned tea beverage brands in China. Some reached out to us proactively, while others were the result of our own outreach efforts. What stands out is the increased level of engagement this year, especially when compared to the pandemic period,” said Liu.

Liu emphasized that in the current year, the international expansion efforts of China’s innovative tea beverage brands have transitioned from mere discussions to concrete and substantial advancements.